Work: Brand Identity
Agency: Uber Experience
Brand Identity for an International company serving a diversified portfolio of mid-market and corporate companies from our locations in Tel-Aviv, San-Francisco and Saint-Petersburg.
I was asked to develop a new modern logotype, which would visually support the company's main advantages: dedication, quality and experience.
YKSI is a Finnish word means 'one' — that's why the blue was the color of choice and as well as the cross symbol it supports the origin of a name.