Agency: Deluxe 361 / Interactive
In 2010 Yum! Brands closed the deal with Russian 'Rostik Group' laying the foundation for development inRussia. The new 'So Good' concept became key feature in the new brand communication. This concept helps consumers to form relationship and emotional perception of the main brand values. As a part of marketing campaign a new website has been created (as well as TV, outdoor and social communications).
The main challenge for us was to enhance the existing UI. We developed new navigation system that allows users easily interact with a wide range of information about brand and its products and services. Another task was to develop new interface for HR section, which can help people apply on new vacancies online.