Client: Bacardi Rus
Agency: Deluxe 361 / Interactive
We were approached by Bacardi Rus to create a new online presence for their HR Department. The narrative that led us during this project was the campaign tagline "Join the Bacardi Family".
We have developed a detailed 'long-scroll' framework that allows users to dive into their daily working atmosphere (which is actually more like celebration and exploration of the family traditions than a job). At the center of the digital experience we put the 'career' section where users can learn about features and differences between the company's departments, make their choice and fill out a resume form.